13 April 2012
RMIT and PRIA turn 21
Sally Parrott, RMIT Business TAFE School; Julian Kenny, National Education Officer, PRIA; Kathryn Smyth, RMIT Training Client Services; and Anne Stasiak, RMIT Business TAFE School.
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In 2012, RMIT University will celebrate a 21-year partnership with the Public Relations Institute of Australia (PRIA).
This partnership is set to continue, with RMIT's Business TAFE School renewing its agreement with PRIA and RMIT Training for the delivery of Public Relations certificate and short course programs.
"This agreement represents a long-standing and successful partnership which has supported PR practitioners for many years," Vicki Molloy, Head of the Business TAFE School, said.
"The School is excited to be working with a key industry association whose practitioners play an integral part in business activities both locally and globally."
The Public Relations Certificate, which is delivered by RMIT and endorsed by PRIA, was launched in 1991 and has since had more than 2,000 enrolments.
Study areas include PR Principles and Practices; PR Writing; Media Relations and Social Media; and Strategic PR and Planning.
Over the years many existing practitioners or those seeking to move into the industry have completed the program.
The courses are taught by leading industry trainers and academics, who provide the latest knowledge, deliver hands-on skills and share their hard-earned secrets.
In 1997, RMIT, in consultation with PRIA, began delivering a series of short courses through the Continuous Professional Development (CPD) program.
These courses are presented by well-informed industry trainers and include study areas such as event management, social media, strategic planning, speech writing, and crisis response.
Participants gain access to the latest PR trends and are given the skills to respond to future needs in PR, media and communication.
Jon Bisset, Chief Executive Officer, PRIA, said PRIA prided itself on providing continuously evolving professional development opportunities that supported the changing needs of public relations and communication practitioners.
"Our long-standing partnership with RMIT University and RMIT Training is an integral part of this offering and we are pleased to be continuing a tradition of successful collaboration with the commencement of a new agreement for 2012," he said.