Dr Nattavud Pimpa

Qualifications

PhD. (Marketing Education), Monash University

MBA (Marketing), Victoria University

B.A. (English Literature and History), Chulalongkorn University

Profile

Dr Pimpa has been exploring various issues in international business in South East Asia. His projects include the transformation of marketing strategies for international education services in Thailand, globalisation on the consumption of transnational education in Hong Kong and Singapore, Business-to-Business values and relationship in Thailand, international leadership in Australia. His doctoral thesis and early publications focused on consumer behaviour of International students in Australia. He has published a number of journal articles in this topic. More recently, his focus has expanded to international leadership and management of local and international business organisations. Prior to joining RMIT, he worked in various academic projects with Burapha University, the Thai Ministry of Education, British Council, and the World Bank.

Research Interests

• Marketing Strategies for International Education Services
• International Leadership Styles in South-East Asia
• Management of Business Education and Training in South-East Asia
• Thai Studies (government, culture and public policy)

Teaching/Work Responsibilities

BUSM1222 International Management
BUSM4106 International Management (Vietnam)
OMGT2123 International Work Integrated Learning

Research Projects

Current

Multinational Corporations and Human Development in Greater Mekong Subregion (funded by RMIT University)

Multinational Corporations, Government and Proactive Public Health in Thailand (funded by the Royal Thai Government)

The Relationship between International Leadership Styles and Local Factors (funded by the Department of Foreign Affairs and Trade)

Completed

Online Engagement among International Business, Accounting and Finance Undergraduate Students (funded by the Accounting and Finance Association of Australia and New Zealand)

Leadership, Policy, and Culture: A Comparative Study of Leadership Style in Australia, Singapore, and Thailand (funded by RMIT University).

Management of Transnational MBA programmes in Thailand (funded by Burapha University)

Publications

Book

Pimpa, N. (2006), Marketing Like a Professional, Bangkok: Se-education.

Book Chapter

Pimpa, N. and Hooi, E. (2012), Comparative Leadership in Singapore and Thai Organisational Contexts, in N. Muenjohn (ed.), Organisational Leadership: Concepts, Cases and Research, Cengage Learning.

Pimpa, N. (2010), Reform Strategies: Lessons from the Thai Higher Education Sector, in S. Marginson and H. Sajid, Higher Education Reform in the Asia-Pacific, Sage Publication

Articles in refereed journals

Pimpa, N. (2013), Analysis of Software Industry in India: Local Factors and Global Impacts, International Journal of Indian Culture and Business Management, Vol. 6, No. 2, pp. 150-161.

Pimpa, N. and Rojanapanich, P. (2013), Management of Education Policy: The Cacophony of Education Reform in Thailand, International Journal of Management in Education, Vol.7, No. 3, pp. 328-340.

Pimpa, N. and Moore, T. (2012), 'Leadership styles: a study of Australian and Thai public sectors', Asian Academy of Management Journal, Vol. 17, No. 2, pp. 21-37.

Pimpa, N. (2012), 'Amazing Thailand: organizational culture in the Thai public sector', International Business Research, Vol. 5, No. 11, pp. 35-42.

Pimpa, N. (2011), Engaging International Business Students in the Online Environment, The International Journal of Management Education, Vol.9, No.3, pp.77-89.

Pimpa, N. (2011), Multinational Corporations: Corporate Social Responsibility and Poverty Alleviation in Thailand, The International journal of the Computer, Internet and Management, Vol. 19, no. 1, pp.83.2-83.8 (special issue).

Rojanapanich, P. and Pimpa, N. (2011), Creative Education, Globalization and Social Imaginary: A Case of Higher Education, Creative Education, Vol. 2, No. 4 (forthcoming).

Zhang, J. and Pimpa, N. (2010), Embracing Guanxi: The Literature Review, International Journal of Asian Business and Information Management, Vol. 1, No. 1, pp. 23-31.

Pimpa, N. 2010, 'E-business education: a Phenomenographic Study of Online Engagement among Accounting, Finance and International Business Students', IBusiness, vol. 2, no. 4, pp. 311-16.

Pimpa, N. (2009), Learning Problems in Transnational Business Education and Training: the Case of the Master of Business Administration in Thailand, International Journal of Training and Development, Vol. 13, No. 4, pp. 262-79.

Pimpa, N. (2009), An Empirical Study of Relationship Value in Thai Business-to-Business Marketing, International Journal of Business and Globalisation, Vol. 3, No. 3, pp. 325-37.

Pimpa, N. (2009), The Meaning of ‘the Internationalisation’ in Australian Business Higher Education, International Journal of Innovation and Learning, Vol.6, No. 2, pp. 217-33.

Pimpa, N. (2008), Transnational MBA Programmes in Thailand, International Journal of Management in Education, Vol. 2, No. 4, pp. 401-418.

Pimpa, N. and Suwannapirom, S. (2008), Structural Analysis for Software Industry in India, Journal of Global Business Development, Vol. 10 (September), pp. 35-48.

Pimpa, N. (2008), Relationship Value in Thai Business-to-Business Marketing, Journal of Asia-Pacific Business, Vol. 9, No. 3, pp. 235-47.

Pimpa, N. (2008), Marketing International Higher Education: A Case of Thai Students in Australia, International Journal of Management in Education,Vol.2 (2), pp. 172-94.

Pimpa, N. and Suwannapirom, S. (2008), Marketing Vocational Education: Thai Students’ Choices, Educational Research for Policy and Practice, Vol. 7 (2), pp.99-107

Pimpa, N. (2008), Marketing International Higher Education: A Case of Thai Students in Australia, International Journal of Management in Education,Vol.2 (2) Forthcoming.

Pimpa, N. and Sai-ngam, A. (2007), Factor Analysis of Strategies for Instalment Products, Songklanakarin Journal of Social Sciences and Humanities, Vol.13 (2), pp. 175-85.

Suwannapirom, S. and Pimpa, N. (2006), Consumer Ethnocentrism: A Case of Thai Consumers, Journal of Science, Technology, and Humanities, Vol. 4 (1-2), pp.31-38.

Suwannapirom, S., and Pimpa, N. (2006), Consumer Ethnocentrism: The Measurement of CETSCALE in Thailand, Journal of Global Business Development, Vol.8 (August), p.17-28.

Pimpa, N. (2005), A Family Affair: the Effect of Family on Thai Students’ Choices of International Education, Higher Education, Vol.49, p.431-448.

Pimpa, N (2005), Marketing Australian University to Thai Students, Journal of Studies in International Education, Vol.9, N0.2, p.137-46.

Pimpa, N. (2005), Teacher Performance Appraisal in Thailand, Educational Research for Policy and Practice, Vol.4 (2-3), p.115-127.

Pimpa, N. (2005), Family Factors and Thai Students’ Choices of International Education, World Studies in Education, Vol.6 (2), pp.85-98.

Pimpa, N. (2004), The Relationship Between Thai Students’ Choices of International Education and their Families, International Education Journal, Vol. 5 (3), p. 352-9.

Pimpa, N. (2004), The Relationship Between Thai Students’ Choices of International Education and the Influence from Peers and Student Recruitment Agencies: An Empirical Study, Pacific-Asian Education, Vol.16 (2), pp.7-21.

Pimpa, N. (2003), Development of an Instrument for Measuring Familial Influence on Thai Students’ Choices of International Education, International Education Journal, Vol.4 (1), p.178-92.

Pimpa, N. (2003), The Influence of Peers and Student Recruitment Agencies on Thai Students’ Choices of International Education, Journal of Studies in International Education, Vol.7 (2), p.178-192.

Pimpa, N. (2003), The Influence of Family on Thai Students’ Choices of International Education, The International Journal of Educational Management, Vol.17 (5), p. 211-19.

Refereed Conference Papers

Pimpa, N., Fry, S, and Gekara, V. (2012), ‘MNCs and poverty alleviation: approaches and challenges in Lao PDR and Thailand’, in Proceeding of the 2012 Academy of Management (AOM) Conference, 3-7 August, Boston.

Pimpa, N. (2012), 'Poverty alleviation: CSR approaches by multinational corporations in Lao PDR and Thailand', in Proceedings of World Business Research Conference 2012, Nuha Jahan (ed.), World Business Institute, Melbourne, Australia, Bangkok (awarded BEST PAPER in MANAGEMENT).

Pimpa, N., Gekara, V. and Fry, S. (2012), 'Multinational corporations, CSR and poverty alleviation: views from Lao PDR and Thailand', in Proceedings of World Business Research Conference, Nuha, Jahan (ed.), World Business Institute, Victoria, Australia, pp. 1-13, Bangkok.

Pimpa, N., Gekara, V. and Fry, S. (2012), 'Multinational corporations and poverty alleviation in Lao PDR and Thailand', in Proceedings of the ANZIBA Annual Conference 2012, Peter Dowling, Hussain Rammal (ed.), The Australia and New Zealand International Business Academy, Adelaide, Australia, pp. 1-24 (ANZIBA Annual Conference 2012).

Pimpa, N. (2010), "Management and Culture: A Study of Thai Public Sector Organisations" In Proceedings of the 24th annual Australian and New Zealand Academy of Management conference: managing for unknowable futures, edited by Bruce Gurd, Australia: Australian and New Zealand Academy of Management, the University of Sydney: Sydney.

Pimpa, N. (2010), "Organisational Culture and Leadership Styles in Thai and Australian Public Sectors" In Proceedings of the 2010 Australia and New Zealand International Business Academy: global business and sustainable development, edited by Catherine Welch, Fely Evangelista, Sid Gray, Robert Jack, Ben Tipton, Australia: Australia and New Zealand International Business Academy: Adelaide.

Pimpa, N. (2010), “Transnational education: Professional Development Program for Chinese Academics in Australia” In Proceedings of the 2010 the Australian and New Zealand Comparative and International Education Society, edited by Nattavud Pimpa, Melbourne: The Australian and New Zealand Comparative and International Education Society, RMIT University: Melbourne.

Pimpa, N. (2010), “Change Management and Leadership: Singaporean and Thai Organisational Contexts” In Proceedings of the 2010 Asia Academy of Management conference (Asian Management: Challenges and Opportunities in the Turbulent Time), edited by Lu Jane, Macau: Asian Academy of Management, the University of Macau: China.

Pimpa, N. (2010), Techniques in Increasing Students’ Engagement in Online International Business and Finance Courses, in the 2^nd International Conference on Business and Management Education, 25-28^th January, Bangkok: Asian Institute of Technology.

Pimpa, N. (2009), Challenges in International Management: the literature review, in the 1^st Academy of Business and Economics Research Conference, 13 July, Chonburi: Graduate School of Commerce, Burapha University.

Pimpa, N. (2009), Higher Education Reform in Thailand: Global factors and local situations, in the 37th Annual Conference of the Australia and New Zealand Comparative and International Education Society (Entering the Age of an Educational Renaissance: Unity of purpose or further discord?), 24-27 November, Armidale: the University of New England.

Pimpa, N. and Rojanapanich (2009), Global Factors and Local Impacts: The case of education policy, globalisation and culture in Thailand , in the 37th Annual Conference of the Australia and New Zealand Comparative and International Education Society (Entering the Age of an Educational Renaissance: Unity of purpose or further discord?), 24-27 November, Armidale: the University of New England.

Pimpa, N. and Boucher, C. (2009), The Nature of the Online Education Engagement in the International Business Program: A Phenomenographic Study, in the 2009Australia and New Zealand International Business Academy (ANZIBA) Conference(The Future of Asia-Pacific Business: Beyond the Crisis), 16-18 April, Brisbane, the University of Queensland.

Pimpa, N. (2008), Terrorism and Work Motivation: Teachers in Southern Thailand, in the 2008 Australian Association for Research in Education Conference (Changing Climates: Education for Sustainable Futures), 30 November-4 December, Queensland: Queensland University of Technology.

Pimpa, N. and Rojanapanich, P. (2008), Globalisation, Social Imaginary and Education Policy in Thailand, in the 36th Annual Conference of the Australia and New Zealand Comparative and International Education Society (Meeting of Comparative Minds: Education in All its Forms), 24-27 November, Perth: Curtin University of Technology.

Vann, M. and Pimpa, N. (2008), Transitions in Cambodian Higher Education, in the 36th Annual Conference of the Australia and New Zealand Comparative and International Education Society (Meeting of Comparative Minds: Education in All its Forms), 24-27 November, Perth: Curtin University of Technology.

Pimpa, N. (2008), Leadership and Education in Thailand, in the 10^th International Conference on Thai Studies: Thai Societies in a Transnationalised World, 9-11 January, Bangkok: Thammasat University.

Pimpa, N. (2007), Reference Groups and Choices of Vocational Education, in the 2007 Australian Association for Research in Education Conference, 25-29 November, Fremantle: The University of Notre Dame Australia.

Pimpa, N. (2007), Transformation in Education Policy and Teacher Performance Appraisal in Thailand, in the Communities and Change Research Festival, 22-26 October, Sydney: Faculty of Education and Social Work, The University of Sydney.

Suwannapirom, S. and Pimpa, N. (2007), Management of International MBA Programs of Thai Business Schools: An Introductory Stage, in the 7^th Annual meeting of the ASEAN Graduate Business and Economics Program Network (AGBEP), 29-31 January, Jakarta: Department of Economics, University of Indonesia.

Pimpa, N. and Suwannapirom, S. (2006), Consumer Ethnocentrism and Influence from Distant and Proximal Referents in Thailand, in the 1^st International Marketing Conference: Marketing Values, Bangkok: Faculty of Accountancy and Commerce, Thammasat University.

Postgraduate Supervision

‘Management of Quality Assurance for Pre-School Education Services in Malaysia (PhD).

‘A Comparative Study of Quality Factors and Management of Private and Public Higher Education Institutions in Cambodia’ (PhD.)

‘Globalisation, Social Imagery, Cultural Dimensions and Creativity in the Contemporary Thailand’ (PhD.)

‘Marketing Strategies for Chinese Recruitment Agencies in Melbourne (MBus.)

Grants/Prizes

• 2010-2011: Department of Foreign Affairs and Trade, Australia-Thailand Institute (International Leadership in Public-Private Sector)
• 2009: Certificate of Achievement for Teaching and Research Awards (Early Career Academic)
• 2009: RMIT Learning and Teaching Investment Fund (Internationalisation of the Leadership and International Business Curriculum in Singapore, Hong Kong and Australia)
• 2008-2009: Department of Foreign Affairs and Trade, Australia-Thailand Institute (Leadership in the Thai Government Sector)
• 2008-2009: Accounting and Finance Association of Australia and New Zealand (Online Business Education Engagement of Culturally and Learning Diverse Students)
• 2007: Emerging Researcher Grant
• 2006: Graduate School of Commerce, Burapha University Research Grant

Membership/Association:

• Australia and New Zealand Comparative and International Education Society (ANZCIES) (State Representative)
• World Council of Comparative Education Societies (WCCES)
• Asia Academy of Management
• Australian Association for Research in Education (AARE)
• Australian and New Zealand Academy of Management (ANZAM)

Editorial Board

Editor-in-Chief: The International Journal of Studies in Thai business, Society and Culture (ISSN: 2200-7431)

Journal of Global Business Review

The International Education Journal: Comparative Perspectives