07 September 2010

Seminar: Looking at Values – Some Recent Research

Personal values are developed during childhood and are thought to be relatively stable in adults. They are crucial to the way people approach the world, whether as employees, consumers or members of society.

In recent years Schwartz’s values model has been increasingly seen as an appropriate way to measure people’s values, even being used in the most recent EU pan-national survey. However, there are some interesting issues about the way Schwartz’s values are measured, which led to the research that will be discussed in the presentation. A number of issues will be raided that are relevant to management and marketing managers, but would also be of interest to anybody who is interested in measuring people’s values.

Event:	Seminar: Looking at Values – Some Recent Research
Person:	Professor Geoff Soutar
Date:	2010-09-13
Time:	12.00 – 1.30 pm
Location:	RMIT Building 108, Level 16, room 100
RSVP:	Please RSVP to Mr. Bruce Renick at bruce.renick@rmit.edu.au

Geoff Soutar is a Winthrop Professor and the Nancy Keegan and Don Voelte Distinguished Scholar at the University of Western Australia Business School. He is a Fellow and Life Member of the Australian and New Zealand Academy of Management, was one of three academics appointed as an Inaugural Fellow of the Australian and New Zealand Marketing Academy and was a 2008 recipient of ANZMAC’s Distinguished Researcher Award. He was the first business academic appointed to an expert panel of the Australian Research Council, a position he held from 2001 until 2004. Geoff has published more than 150 papers in journals and books across a range of management areas and presented more than 300 conference papers.

Please contact Bruce Renick for further details at bruce.renick@rmit.edu.au or call 9925 5516